An Expert in the CPG Industry, James Recently Completed a 10-Year Tenure at FIJI Water, Where He Last Served as Senior Vice President of Sales.

SAN DIEGO, CA, February 03, 2022 /24-7PressRelease/ — Planet Based Foods, a producer of sustainable hemp-based meat alternatives, is excited to welcome our new Vice President of Business Development & Operations, James Harris.

“We are pinching ourselves that James – the former SVP of Sales for FIJI Water – has elected to join our team,” says Braelyn Davis, CEO of Planet Based Foods. “We’re thrilled to have him on board and can’t wait to see what he’ll do at Planet Based Foods.”

James is an accomplished expert in the Consumer Packaged Goods (CPG) industry. During his decade-long tenure of progressive leadership roles at FIJI Water, he secured over 50 distributors and oversaw a network that included Dr. Pepper/7UP Bottling Group, Admiral Beverage, Young’s Market, and many others. 

After FIJI water, James successfully launched many high-profile brands within the food and beverage space, including leading distribution and sales for Monster Energy Drink, TCHO Chocolate, Rumble Supershake, Dave’s Gourmet, Groundwork Coffee, and Diedrich Coffee. He managed sales, marketing, pricing, and promotional strategy for several multi-million-dollar companies throughout his distinguished career and trained and headed-performance sales teams to introduce new products.

Over the course of his long and distinguished career, James has worked within all channels of trade, including Grocery, Mass, Club, Drug, C-store, Specialty, and Food Service, on a local, regional, national and international level. He is an expert in developing and managing all distribution models from DSD to broadline and DTA.

“I’m very excited to join Planet Based Foods,” says James. “I look forward to contributing to its mission of building a better, more sustainable food system.”

To learn more about Planet Based Foods and its delicious hemp-based meat alternatives, please visit

About Planet Based Foods

Planet Based Foods Global, Inc., through its wholly-owned subsidiary Planet Based Foods, Inc., is a producer of sustainable plant-based meat substitutes.

Planet Based Foods was founded in 2018 in San Diego, California, with a mission to build a better food system by providing hemp-formulated superfood products to people today that support our planet tomorrow.

All Planet Based Foods products are 100% vegan and non-GMO.

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