Gladiator Law Marketing’s president, co-founder, and design lead Lisa Vaughn said that the agency’s innovation and custom-crafted approach to web design sets it apart from competitors.
LOUISVILLE, KY, September 16, 2020 /24-7PressRelease/ — Gladiator Law Marketing is proud to announce that it has received the 2020 WebAward for Outstanding Achievement in Web Development from the Web Marketing Association (WMA). The WMA gave Gladiator Law Marketing this award based on its work on the design of the Hanna Law Firm website, hannalawfirm.com. Hanna Law is a personal injury firm located in West Texas. This is the second year in a row that Gladiator has won a WMA award. Last year, the team at Gladiator won the WMA award for Legal Standard of Excellence.
Hanna Law Firm’s website designers, Lisa Vaughn and Ashley Merry, created the award-winning design, which was achieved through close collaboration with the firm to reflect their skills, values, and outreach efforts.
Vaughn, who is also Gladiator Law Marketing’s founding owner and president, said that custom-crafted designs and continued innovation are central to the agency’s winning web design approach.
“Gladiator understands that each firm has its own focus and unique brand, and so we design websites that reach and appeal to potential clients accordingly,” said Vaughn. “We have found that custom design results in attracting clients and bringing in more business than a template-based law firm website. While this requires investing significantly more time in partnership with the firm to ensure a customized design, the extra effort pays off.”
Vaughn said that while other agencies are more concerned about cutting corners – reducing their investment and maximizing customer investment – that approach costs the client more and results in a lower-quality product.
The constant evolution of the web presents many challenges for marketers. Vaughn said that with those challenges come opportunities and the impetus to continually reimagine the possibilities.
“Changes in the Google search algorithm and mobile design are some recent trends that have shaped our design approach,” Vaughn said. “And we’re already thinking about how 5G networks will transform available design technologies.”
The WMA determines winners of the Outstanding Website Award based on several criteria, including design, innovation, content, technology, interactivity, copywriting and ease of use. WebAward judges include a select group of industry leaders who strive to raise the standard of excellence of web development on the internet.
Gladiator Law Marketing approaches web design with five key objectives: clearly identifying the law firm, telling that law firm’s story, establishing its credibility, connecting with visitors to the site, and compelling those visitors to act. Visit the agency’s website to learn more about Gladiator Law Marketing’s web design for law firms.
Gladiator Law Marketing boasts more than 50 years of combined experienced from its team of professional marketers. It works with law firms across the U.S. to create custom-crafted, results-oriented websites. To contact Gladiator Law Marketing, call 1.888.683.3212.
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