Former digital marketing agency CEO tapped to introduce Blockmason’s blockchain technology to the masses
GEORGE TOWN, CAYMAN ISLANDS, July 26, 2018 /24-7PressRelease/ — Blockmason, a leading developer of base-layer blockchain technology, today announced the promotion of Erik MacKinnon to Chief Marketing Officer. “On behalf of our leadership team, we are excited that Erik has accepted the role of Chief Marketing Officer,” said Michael Chin, Chief Executive Officer of Blockmason. “Given his past management experience, which includes having started and grown a successful agency, I am confident that he is well-suited and ready to lead our marketing team. His data-centric and growth-focused approach to digital marketing will be helpful in us achieving our vision as a company.”
In his new role as CMO, MacKinnon’s diverse responsibilities include leading the marketing and community teams, strategy development and execution, brand management, digital advertising and more. MacKinnon and his team will also lead Blockmason’s communications, PR and media efforts, a critical role for a startup company in the nascent blockchain technology space.
A serial entrepreneur and experienced marketer, MacKinnon’s career experience proves that he’s up to the task. Before joining Blockmason, MacKinnon served as a paid media strategy consultant to enterprise software giant SAP, leading global digital marketing campaigns with millions in advertising spend. Before that, MacKinnon was founder and CEO of Gravytrain, a digital marketing agency that he grew to more than 30 full and part-time staff before closing its doors in 2017.
“I’m both excited and grateful for the opportunity to lead Blockmason’s marketing and growth initiatives,” shared MacKinnon. “As an industry, blockchain is growing like wildfire and Blockmason is poised to be a leader in the space. It’s an honor to have the chance to show the world all the revolutionary tech that we’re developing.”
Blockmason is a world-class developer of blockchain technology, focused on building the foundational base-layer frameworks that support the blockchain revolution. Their first product, the Credit Protocol, provides a standardized, secure and reliable means for recording and permanently storing mutually-confirmed debt or credit obligations on the blockchain. Lndr, the first decentralized mobile app powered by the Credit Protocol, leverages the blockchain to allow friends to quickly record and settle casual debts and IOUs in dozens of currencies. To learn more about Blockmason, the Credit Protocol, Lndr and their other technological developments, visit https://blockmason.io.
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