Firm sees 2018 as a transformative year for the smart windows business

RICHMOND, VA, April 24, 2018 /24-7PressRelease/ — In its latest report on the global smart windows market, “Smart Windows Markets: 2018-2027“, n-tech Research predicts that the market will reach revenues of $5.6 billion by 2023 compared to $375 million in 2018. Much of this growth will come from smart windows moving from solely being a luxury building product to serving the needs of mid-range commercial buildings and residential multi-tenant buildings.

Details about the report, including a downloadable excerpt are available at:

This report is the latest deliverable from n-tech’s research program on the global smart windows market. This just-released report investigates the technology and market changes that have occurred since then.

About the report:

n-tech has been covering smart windows markets for almost a decade and has watched the industry struggle through years of trying to make a case for smart windows based entirely on energy savings. While energy savings will remain a powerful driver for smart windows the report identifies several other technological and market drivers that are combining to make 2018 a transformatory year for the business.

This report quantifies the market for “smart windows” based on electrochromic (EC), SPD, PDLC and passive technologies in both volume (square meters) and value ($ millions) terms. It also discusses how smart windows are being aggressively melded into the Internet-of-things (IoT) business ecosystem and how the markets for smart windows are moving beyond the luxury buildings that characterized smart windows up until now. Both smart windows for buildings and transportation (automotive, aerospace and marine) are covered.

The report provides ten-year revenue forecasts broken out by material/technology type and application. In addition, the report discusses the business models being employed by leading firms in the smart windows space including their use of automation. Companies discussed in this report include: Argil, Chameleon, Guardian, Polytronix, Research Frontiers, SageGlass/Saint-Gobain, View, Smart Film Glass, RavenWindow, Pleotint, ChromoGenics, EControl-Glas, e-Chromic, Gentex, Boeing, Daimler-Benz, PPG, Asahi Glass and Vision Systems Aeronautics.

From the report:

Electrochromic materials account for the lion’s share of the market for the period under consideration. More than 90% of these windows will be electrochromic technology. Passive smart windows, PDLC, and SPD smart windows will find profitable niches. With EC the winning solution, new technologies aimed at the smart windows market will now find it very difficult to succeed.

Until recently smart windows were found overwhelmingly in prestige buildings that were characterized by very high budgets, designed to impress, with the use of smart windows. However, in 2018 the smart windows market is opening up to a wider market including mid-range commercial buildings and multitenant residential blocks.

n-tech expects smart windows to become an important component in the Internet of Things (IoT). By 2023, the firm expects that 90 percent of smart windows sales will include IoT or some other form of automation technology.

The selling point for smart windows will move beyond energy savings towards comfort, aesthetics, spatial experience, controllability and integration with other elements of smart buildings including lighting, networking and security.

About n-tech:

n-tech Research is the rebrand of NanoMarkets. Our firm is the recognized leader in industry analysis and forecasts in smart materials and advanced materials more generally. Visit for a full listing of the firm’s reports and other services.

For the original version of this press release, please visit here